Poltronova
Superonda
Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.
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- Explore Poltronova
- The Designer
Poltronova
In the 1960s, in a region such as Tuscany which produced literally nothing in the field of design, Poltronova had all the best on its team: not just Ettore Sottsass, who was its art director, but Gae Aulenti, Paolo Portoghesi, Giovanni Michelucci, Angelo Mangiarotti, the Archizoom and Superstudio groups, De Pas-D’Urbino-Lomazzi; not just the mentors, but also the leading exponents of New Design who were then called radicals…
The Centro Studi Poltronova was created in 2005 for two reasons: to archive important documents associated with the original Poltronova Company, and also to make some of its more iconic furniture and lighting pieces available in the marketplace.
Archizoom Associati
Archizoom Associati was founded in Florence in 1966 by Andrea Branzi, Gilberto Corretti, Paolo Deganello and Massimo Morozzi, later joined by Dario and Lucia Bartolini. With Superstudio it staged the Superarchitettura exhibition in Pistoia that December, and its No-Stop City project made it a leading voice of Radical architecture until the group dissolved in 1974.
For Poltronova it designed the frameless Superonda sofa of 1967, the Safari sofa and the Mies armchair of 1969, held by MoMA, as well as the Farfalla pattern, which inspired the Tappeto Farfalla, Tappeto Prato and Tappeto Cielo rugs.
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