Poltronova
Tappeto Prato
Farfalla, Prato and Cielo are the three rugs inspired by the Farfalla pattern designed by the Archizoom group in 1967 in their quest for an acid contrast between the floral, art nouveau decor and the experimentation that was taking place in Pop Art in those years. A reinterpretations of the main parts that made up the original pattern. The rugs are characterized by an explosion of primary colors and simple, geometric shapes spanned by decorative motifs-typical of the productions of artists such as Roy Lichtenstein and Andy Warhol-such as polka dots, checks and oblique stripes. Made by Centro Studi Poltronova per il Design with cc-tapis.
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- The Designer
Poltronova
In the 1960s, in a region such as Tuscany which produced literally nothing in the field of design, Poltronova had all the best on its team: not just Ettore Sottsass, who was its art director, but Gae Aulenti, Paolo Portoghesi, Giovanni Michelucci, Angelo Mangiarotti, the Archizoom and Superstudio groups, De Pas-D’Urbino-Lomazzi; not just the mentors, but also the leading exponents of New Design who were then called radicals…
The Centro Studi Poltronova was created in 2005 for two reasons: to archive important documents associated with the original Poltronova Company, and also to make some of its more iconic furniture and lighting pieces available in the marketplace.
Archizoom Associati
Archizoom Associati was founded in Florence in 1966 by Andrea Branzi, Gilberto Corretti, Paolo Deganello and Massimo Morozzi, later joined by Dario and Lucia Bartolini. With Superstudio it staged the Superarchitettura exhibition in Pistoia that December, and its No-Stop City project made it a leading voice of Radical architecture until the group dissolved in 1974.
For Poltronova it designed the frameless Superonda sofa of 1967, the Safari sofa and the Mies armchair of 1969, held by MoMA, as well as the Farfalla pattern, which inspired the Tappeto Farfalla, Tappeto Prato and Tappeto Cielo rugs.
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