Poltronova
Farfalla
In the Farfalla the anti–system art of American artists such as Lichtenstein and, more generally, of Pop Art continues to develop. The Farfalla pattern, designed by Archizoom in 1968, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova's nascent fabric catalogue.
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Poltronova
In the 1960s, in a region such as Tuscany which produced literally nothing in the field of design, Poltronova had all the best on its team: not just Ettore Sottsass, who was its art director, but Gae Aulenti, Paolo Portoghesi, Giovanni Michelucci, Angelo Mangiarotti, the Archizoom and Superstudio groups, De Pas-D’Urbino-Lomazzi; not just the mentors, but also the leading exponents of New Design who were then called radicals…
The Centro Studi Poltronova was created in 2005 for two reasons: to archive important documents associated with the original Poltronova Company, and also to make some of its more iconic furniture and lighting pieces available in the marketplace.
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