B&B Italia
Camaleonda Sofa - Stella McCartney
B&B Italia unveils a special edition Camaleonda, the iconic sofa system by Mario Bellini, adorned in a brand new fabric designed by Stella McCartney - platforming her S-Wave monogram. Marking the second chapter of the partnership between the British conscious luxury pioneer and the Italian design house. The Camaleonda is crafted from nearly entirely sustainable materials, materialising both brands’ nature-positive visions. The S-Wave monogram is inspired by DNA strings, soundwaves, sacred geometries and living in harmony with nature; a forever symbol embodying Stella McCartney’s ever-evolving commitments to circularity, material innovation and conscious leadership. More than a monogram, it honours golden ratios and the energies that connect us all, forming a connective visual thread that appears across Stella McCartney’s ready-to-wear and accessories collections. The brand-new Stella McCartney X B&B Italia Camaleonda introduces the latest Magnolia printed fabric “S-Wave”, which is the result of a next-generation sustainability innovation introduced by the design company’s R&D team. The S-Wave upholstery, available in three different colours, is based on OceanSafe naNea yarn, which is verified to be biodegradable, Cradle to Cradle Certified® Gold and does not contain harmful substances. The material does not shed persistent microplastics into the environment, however, performs like conventional materials.
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B&B Italia
A leading company in the field of contemporary furnishings since 1966 B&B Italia’s products represent a collection that reflects the achievements and history of Italian design: an eventful process through which Italian taste, imaginativeness, creativity, and expertise have become world-famous. The company works with the world's best designers, including Antonio Citterio, Mario Bellini, Uwe Fischer, Gaetano Pesce and Patricia Urquiola, interpreting contemporary culture and creating products that show sensitivity to trends and foreshadow or reaffirm them.
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