Edra
P.I. Colonnello Cabinet
Container with four movable shelves of glass and one of wood. The outer siding is mirror, to reflect the surrounding environment and "disappear."
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- The Designer
Edra
Their non-conventional debut in 1987 was based around the "I Nuovissimi" collection, furniture pieces conceived by young, relatively unknown designers. The company grew rapidly with its innovative approach and art direction of Milan-based architect Massimo Morozzi. The aptitude of talent scouts has allowed the company to bring together some of the most interesting new designers, such as Alessandro Mendini, Masanori Umeda from Japan, Francesco Binfaré, Fernando and Humbero Campana from Brazil, Ross Lovegrove from Wales, and some top architects, such as Zaha Hadid and the Australian studio Denton Corker and Marshall to develop products that are grounded in fresh, contemporary ideas. Flexible in its organisation, Edra makes resourceful use of the skills of its local area to create innovative products, at times revolutionising classic upholstered furniture.
Massimo Morozzi
Massimo Morozzi was born in Florence in 1941 and in 1966 co-founded Archizoom Associati. From 1972 to 1977 he coordinated the Montefibre Design Centre, then joined the CDM group, and in 1982 he opened his own practice, designing for Alessi, Cassina, Driade, Fiam and Giorgetti. As art director of Edra from 1987 he created the Paesaggi Italiani modular system. His work is held by MoMA, and he died in 2014.
At Poltronova his wife, Cristina Morozzi, created Superonda Pois for him, a 2017 limited edition marking the fiftieth anniversary of the sofa he designed with Archizoom.
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